# Memorize, Factorize, or be Naive: Learning Optimal Feature Interaction Methods for CTR Prediction

> Research article (2022 IEEE 38th International Conference on Data Engineering (ICDE), 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W3192708477](https://www.wikidata.org/wiki/openalex:W3192708477)  
**Source**: https://4ort.xyz/entity/memorize-factorize-or-be-naive-learning-optimal-feature-interaction-methods-for-ctr-prediction