# Mega or Micro? Influencer Selection Using Follower Elasticity

> Research article (Journal of Marketing Research, 2023) · cited 70× · AI/ML

**Wikidata**: [openalex:W4387652379](https://www.wikidata.org/wiki/openalex:W4387652379)  
**Source**: https://4ort.xyz/entity/mega-or-micro-influencer-selection-using-follower-elasticity