# Medical tourism brand equity in emerging markets: scale development and empirical validation

> Research article (International Journal of Emerging Markets, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4214547416](https://www.wikidata.org/wiki/openalex:W4214547416)  
**Source**: https://4ort.xyz/entity/medical-tourism-brand-equity-in-emerging-markets-scale-development-and-empirical-validation