# Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media

> Research article (Computers in Human Behavior, 2018) · cited 116× · AI/ML

**Wikidata**: [openalex:W2902214362](https://www.wikidata.org/wiki/openalex:W2902214362)  
**Source**: https://4ort.xyz/entity/media-or-message-which-is-the-king-in-social-commerce-an-empirical-study-of-participants-intention-to-repost-marketing-m