# Media multitasking, advertising appeal, and gender effects

> Research article (Review of Managerial Science, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4221132020](https://www.wikidata.org/wiki/openalex:W4221132020)  
**Source**: https://4ort.xyz/entity/media-multitasking-advertising-appeal-and-gender-effects