# Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising

> Research article (Journal of Advertising, 2021) · cited 28× · AI/ML

**Wikidata**: [openalex:W3133692480](https://www.wikidata.org/wiki/openalex:W3133692480)  
**Source**: https://4ort.xyz/entity/measuring-the-role-of-uniqueness-and-consistency-to-develop-effective-advertising