# Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models

> Research article (Information Processing & Management, 2019) · cited 31× · AI/ML

**Wikidata**: [openalex:W2929028916](https://www.wikidata.org/wiki/openalex:W2929028916)  
**Source**: https://4ort.xyz/entity/measuring-the-influence-of-mere-exposure-effect-of-tv-commercial-adverts-on-purchase-behavior-based-on-machine-learning-