# Measuring the impact of online personalisation: Past, present and future

> Research article (International Journal of Human-Computer Studies, 2019) · cited 181× · AI/ML

**Wikidata**: [openalex:W2951280825](https://www.wikidata.org/wiki/openalex:W2951280825)  
**Source**: https://4ort.xyz/entity/measuring-the-impact-of-online-personalisation-past-present-and-future