# Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer - a fashion industry perspective

> Research article (International Journal of Electronic Customer Relationship Management, 2018) · cited 34× · AI/ML

**Wikidata**: [openalex:W4234867288](https://www.wikidata.org/wiki/openalex:W4234867288)  
**Source**: https://4ort.xyz/entity/measuring-the-comparative-efficacy-of-an-attractive-celebrity-influencer-vis-a-vis-an-expert-influencer-a-fashion-indust