# Measuring Post-purchase Regret and Impulse Buying in Online Shopping Experience from Cognitive Dissonance Theory Perspective

> Research article (2020 6th International Conference on Information Management (ICIM), 2020) · cited 30× · AI/ML

**Wikidata**: [openalex:W3023597694](https://www.wikidata.org/wiki/openalex:W3023597694)  
**Source**: https://4ort.xyz/entity/measuring-post-purchase-regret-and-impulse-buying-in-online-shopping-experience-from-cognitive-dissonance-theory-perspec