# Measuring integrated marketing communication by taking a broad organisational approach

> Research article (European Journal of Marketing, 2017) · cited 84× · AI/ML

**Wikidata**: [openalex:W2601994623](https://www.wikidata.org/wiki/openalex:W2601994623)  
**Source**: https://4ort.xyz/entity/measuring-integrated-marketing-communication-by-taking-a-broad-organisational-approach