# Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association

> Research article (Communication & Sport, 2018) · cited 10× · AI/ML

**Wikidata**: [openalex:W2896023242](https://www.wikidata.org/wiki/openalex:W2896023242)  
**Source**: https://4ort.xyz/entity/measuring-fantasy-team-and-favorite-team-interactivity-through-implicit-association