# Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 201× · AI/ML

**Wikidata**: [openalex:W3012005461](https://www.wikidata.org/wiki/openalex:W3012005461)  
**Source**: https://4ort.xyz/entity/measuring-ease-of-use-of-mobile-applications-in-e-commerce-retailing-from-the-perspective-of-consumer-online-shopping-be