# Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective

> Research article (Journal of Strategic Marketing, 2016) · cited 67× · AI/ML

**Wikidata**: [openalex:W2331190163](https://www.wikidata.org/wiki/openalex:W2331190163)  
**Source**: https://4ort.xyz/entity/measuring-customer-based-place-brand-equity-cbpbe-an-investment-attractiveness-perspective