# Measuring country of origin effects in online shopping implicitly: a discrete choice analysis approach

> Research article (International Marketing Review, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4281491187](https://www.wikidata.org/wiki/openalex:W4281491187)  
**Source**: https://4ort.xyz/entity/measuring-country-of-origin-effects-in-online-shopping-implicitly-a-discrete-choice-analysis-approach