# Measuring brand-related content in social media: a socialization theory perspective

> Research article (Information Technology and People, 2019) · cited 35× · AI/ML

**Wikidata**: [openalex:W3000063055](https://www.wikidata.org/wiki/openalex:W3000063055)  
**Source**: https://4ort.xyz/entity/measuring-brand-related-content-in-social-media-a-socialization-theory-perspective