# Measuring advertising’s effect on mental availability

> Research article (International Journal of Market Research, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3087398991](https://www.wikidata.org/wiki/openalex:W3087398991)  
**Source**: https://4ort.xyz/entity/measuring-advertisings-effect-on-mental-availability