# Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay

> Research article (Psychology and Marketing, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4387214077](https://www.wikidata.org/wiki/openalex:W4387214077)  
**Source**: https://4ort.xyz/entity/me-and-my-ai-exploring-the-effects-of-consumer-selfconstrual-and-aibased-experience-on-avoiding-similarity-and-willingne