# Maybelline > cosmetics company **Wikidata**: [Q1351054](https://www.wikidata.org/wiki/Q1351054) **Wikipedia**: [English](https://en.wikipedia.org/wiki/Maybelline) **Source**: https://4ort.xyz/entity/maybelline ## Summary Maybelline is a cosmetics company founded in 1915 that operates as a subsidiary of the international beauty giant L'Oréal. Headquartered in New York City, the United States, the brand is a major player in the cosmetics industry, specializing in products such as mascara and eye shadow. It maintains a global presence with operations extending to countries like Brazil and is affiliated with notable industry figures including model Barbara Meier and makeup artist Valerie Lawson. ## Key Facts * **Entity Classification:** Maybelline is an organization undertaking commercial, industrial, or professional activity within the cosmetics industry. * **Founding Date:** The company was established in 1915 (specifically recorded as +1915-00-00T00:00:00Z). * **Parent Company:** Maybelline is owned and operated by L'Oréal, an international cosmetics and beauty company founded in 1909. * **Headquarters Location:** The brand is located in New York City, the most populous city in the United States. * **Geographic Origin:** The company originates from the United States, a country whose independence was declared on July 4, 1776. * **Product Categories:** Core product lines include mascara (cosmetic for eyelashes) and eye shadow (colorful cosmetic for eyelids). * **Global Operations:** The brand maintains a significant presence in Brazil, a country in South America that gained independence on September 7, 1822. * **Official Websites:** The company operates distinct web presences at https://www.maybelline.com/ and https://www.maybelline.com.br/. * **Aliases:** The entity is also known by the alias "Maybelline New York." * **Affiliated Personnel:** The brand is affiliated with German model Barbara Meier and Ghanaian makeup artist Valerie Lawson (born 1991). * **Corporate Structure:** L'Oréal, the parent entity, employs approximately 88,000 people and has headquarters in locations identified as and Q90. * **Digital Footprint:** The entity has a sitelink count of 30 on Wikipedia and is associated with 138 sitelinks under its business class. ## FAQs **Who owns Maybelline and what is the parent company's background?** Maybelline is owned and operated by L'Oréal, an international cosmetics and beauty company that was founded on January 1, 1909. L'Oréal is a massive global entity with approximately 88,000 employees and maintains headquarters in multiple locations, including and Q90. **Where is Maybelline based and what is the history of its location?** The company is located in New York City, which is the most populous city in the United States. New York City has a complex inception history, with dates ranging from 1624 to 1626, while the United States itself declared independence on July 4, 1776. **What specific products does Maybelline manufacture?** Maybelline manufactures and distributes various cosmetic products, with a specific focus on mascara, which is designed for eyelashes, and eye shadow, which is used as a colorful cosmetic for eyelids. These products fall under the broader category of the cosmetics industry. **Which notable individuals are associated with the brand?** The brand maintains affiliations with prominent figures in the beauty and fashion sectors, including Barbara Meier, a German model, and Valerie Lawson, a Ghanaian makeup artist born in 1991. These individuals represent the brand's connection to professional modeling and makeup artistry. **Does Maybelline operate internationally, and if so, where?** Yes, the brand has a global footprint that includes operations in Brazil, a South American country that transitioned from a Portuguese colony to an independent sovereign state in 1822. This international reach is supported by localized web domains such as maybelline.com.br. ## Why It Matters Maybelline represents a cornerstone of the modern cosmetics industry, bridging the gap between mass-market accessibility and professional beauty standards. As a subsidiary of L'Oréal, one of the world's largest beauty conglomerates, Maybelline leverages significant corporate resources to influence global beauty trends and product availability. Its presence in major markets like the United States and Brazil underscores its role in shaping the economic landscape of the beauty sector. By specializing in essential items like mascara and eye shadow, the company addresses fundamental consumer needs for cosmetic enhancement, making it a critical player in the daily routines of millions. The brand's longevity since 1915 demonstrates its adaptability and enduring relevance in a rapidly evolving market. ## Notable For * **Longevity:** Established in 1915, the company has maintained operations for over a century within the competitive beauty sector. * **Corporate Integration:** It serves as a key subsidiary of L'Oréal, benefiting from the parent company's vast workforce of 88,000 employees. * **Product Specialization:** The brand is specifically noted for its expertise in mascara and eye shadow, defining categories within the cosmetics industry. * **Geographic Reach:** It operates across diverse geopolitical landscapes, from its New York City headquarters to active markets in Brazil. * **Digital Presence:** The entity maintains distinct digital identities through multiple official websites, including region-specific domains. * **Industry Affiliation:** The brand is linked to high-profile industry professionals, including German model Barbara Meier and Ghanaian makeup artist Valerie Lawson. ## Body ### Corporate Identity and Classification Maybelline functions as a business entity classified as an organization undertaking commercial, industrial, or professional activity. It operates specifically within the cosmetics industry, which is defined as the sector that manufactures and distributes cosmetic products. The entity is widely recognized by the alias "Maybelline New York," reflecting its strong association with its city of origin. In terms of digital footprint, the company holds a sitelink count of 30 on Wikipedia and is categorized under a business class with 138 related sitelinks. ### Ownership and Parent Company Structure The entity is owned and operated by L'Oréal, an international cosmetics and beauty company. L'Oréal was founded on January 1, 1909, and is headquartered in locations identified as and Q90. The parent company is a massive organization with 88,000 employees and operates within multiple industry sectors, including , , , and . This relationship places Maybelline within a robust corporate ecosystem, where it acts as a subsidiary under the L'Oréal umbrella. The data explicitly lists L'Oréal as both the owner and the entity containing Maybelline as a subsidiary. ### Geographic Origins and Locations Maybelline is located in New York City, which is described as the most populous city in the United States. The inception of New York City is recorded with values of 1624 and 1626, with the latter being preferred in certain contexts. The city is situated within the United States, a country primarily located in North America. The United States declared its independence on July 4, 1776, and this independence was recognized by the Treaty of Paris in 1783. The brand also maintains a significant operational presence in Brazil, a country in South America. Brazil's history includes its time as a colony of the Portuguese Empire from 1500 to 1815, followed by its transition to the Empire of Brazil and eventual independence on September 7, 1822. ### Product Portfolio and Industry Focus The company's core business involves the manufacture and distribution of specific cosmetic items. Key products include mascara, defined as a cosmetic for eyelashes, and eye shadow, described as a colorful cosmetic for eyelids. These products are central to the cosmetics industry, which encompasses the broader manufacturing and distribution of such goods. The brand's focus on these specific categories highlights its specialization within the wider beauty market. ### Affiliations and Personnel Maybelline maintains professional affiliations with notable individuals in the beauty and fashion industries. One such figure is Barbara Meier, a German model with citizenship in (Germany). Her occupations include modeling and related fields. Another key affiliate is Valerie Lawson, a Ghanaian makeup artist born in 1991. Lawson holds citizenship in (Ghana) and is professionally recognized for her work in makeup artistry. These affiliations connect the brand to high-profile talent and reinforce its status within the professional beauty community. ### Digital Presence and Web Properties The entity maintains an online presence through specific web domains. The primary website is located at https://www.maybelline.com/, serving the global market. Additionally, the brand operates a localized site at https://www.maybelline.com.br/, specifically targeting the Brazilian market. These digital assets support the company's international operations and provide direct access to consumers in key regions. The Wikipedia title for the entity is "Maybelline," and it is associated with a sitelink count of 30, indicating its documentation across various language editions. ## References 1. Czech National Authority Database 2. [Alexa Internet](https://www.alexa.com/siteinfo/maybelline.com/) 3. Google Knowledge Graph 4. YouTube API