# Matching words with actions: understanding the effects of CSA stance-action consistency on negative consumer responses

> Research article (Corporate Communications An International Journal, 2021) · cited 39× · AI/ML

**Wikidata**: [openalex:W3193950361](https://www.wikidata.org/wiki/openalex:W3193950361)  
**Source**: https://4ort.xyz/entity/matching-words-with-actions-understanding-the-effects-of-csa-stance-action-consistency-on-negative-consumer-responses