# Matching luxury brand appeals with attitude functions on social media across cultures

> Research article (Journal of Business Research, 2018) · cited 99× · AI/ML

**Wikidata**: [openalex:W2897068156](https://www.wikidata.org/wiki/openalex:W2897068156)  
**Source**: https://4ort.xyz/entity/matching-luxury-brand-appeals-with-attitude-functions-on-social-media-across-cultures