# Matching digital companions with customers: The role of perceived similarity

> Research article (Psychology and Marketing, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4386388280](https://www.wikidata.org/wiki/openalex:W4386388280)  
**Source**: https://4ort.xyz/entity/matching-digital-companions-with-customers-the-role-of-perceived-similarity