# Masstige Marketing: A scale development and validity study

> Research article (Journal of Business Research, 2023) · cited 32× · AI/ML

**Wikidata**: [openalex:W4382876887](https://www.wikidata.org/wiki/openalex:W4382876887)  
**Source**: https://4ort.xyz/entity/masstige-marketing-a-scale-development-and-validity-study