# Mass personalization: Predictive marketing algorithms and the reshaping of consumer knowledge

> Research article (Big Data & Society, 2020) · cited 89× · AI/ML

**Wikidata**: [openalex:W3086840123](https://www.wikidata.org/wiki/openalex:W3086840123)  
**Source**: https://4ort.xyz/entity/mass-personalization-predictive-marketing-algorithms-and-the-reshaping-of-consumer-knowledge