# mass marketing

> market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy

**Wikidata**: [Q4383547](https://www.wikidata.org/wiki/Q4383547)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Mass_marketing)  
**Source**: https://4ort.xyz/entity/mass-marketing


## References

1. Freebase Data Dumps. 2013