# Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach

> Research article (Economic Research-Ekonomska Istraživanja, 2019) · cited 67× · AI/ML

**Wikidata**: [openalex:W2971751155](https://www.wikidata.org/wiki/openalex:W2971751155)  
**Source**: https://4ort.xyz/entity/marketing-strategies-evaluation-based-on-big-data-analysis-a-clustering-mcdm-approach