# Marketing-related resources and radical innovativeness in family and non-family firms: A configurational approach

> Research article (Journal of Business Research, 2016) · cited 99× · AI/ML

**Wikidata**: [openalex:W2410505246](https://www.wikidata.org/wiki/openalex:W2410505246)  
**Source**: https://4ort.xyz/entity/marketing-related-resources-and-radical-innovativeness-in-family-and-non-family-firms-a-configurational-approach