# Marketing on the metaverse: Research opportunities and challenges

> Research article (AMS Review, 2023) · cited 47× · AI/ML

**Wikidata**: [openalex:W4379208818](https://www.wikidata.org/wiki/openalex:W4379208818)  
**Source**: https://4ort.xyz/entity/marketing-on-the-metaverse-research-opportunities-and-challenges