# Marketing in the metaverse: Moving forward – What’s next?

> Research article (Journal of Global Scholars of Marketing Science, 2023) · cited 62× · AI/ML

**Wikidata**: [openalex:W4319991324](https://www.wikidata.org/wiki/openalex:W4319991324)  
**Source**: https://4ort.xyz/entity/marketing-in-the-metaverse-moving-forward-whats-next