# Marketing flexibility measurement scale: conceptualization, development and nomological validation

> Research article (Journal of Strategic Marketing, 2016) · cited 11× · AI/ML

**Wikidata**: [openalex:W2475356504](https://www.wikidata.org/wiki/openalex:W2475356504)  
**Source**: https://4ort.xyz/entity/marketing-flexibility-measurement-scale-conceptualization-development-and-nomological-validation