# Marketing ecosystem: An outside-in view for sustainable advantage

> Research article (Industrial Marketing Management, 2020) · cited 123× · AI/ML

**Wikidata**: [openalex:W3021375678](https://www.wikidata.org/wiki/openalex:W3021375678)  
**Source**: https://4ort.xyz/entity/marketing-ecosystem-an-outside-in-view-for-sustainable-advantage