# Marketing communications via celebrity endorsement: an integrative review

> Research article (Benchmarking An International Journal, 2019) · cited 32× · AI/ML

**Wikidata**: [openalex:W2915169608](https://www.wikidata.org/wiki/openalex:W2915169608)  
**Source**: https://4ort.xyz/entity/marketing-communications-via-celebrity-endorsement-an-integrative-review