# Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

> Research article (Heliyon, 2020) · cited 48× · AI/ML

**Wikidata**: [openalex:W3013056645](https://www.wikidata.org/wiki/openalex:W3013056645)  
**Source**: https://4ort.xyz/entity/marketing-challenges-in-the-metoo-era-gaining-business-insights-using-an-exploratory-sentiment-analysis