# Marketing Artificial Intelligence: Creating the AI Archetype for Evoking the Personality Trust

> Research article (Academy of Marketing Studies journal, 2019) · cited 11× · AI/ML

**Wikidata**: [openalex:W2998833782](https://www.wikidata.org/wiki/openalex:W2998833782)  
**Source**: https://4ort.xyz/entity/marketing-artificial-intelligence-creating-the-ai-archetype-for-evoking-the-personality-trust