# Marketing and social networks: a criterion for detecting opinion leaders

> Research article (European Journal of Management and Business Economics, 2017) · cited 77× · AI/ML

**Wikidata**: [openalex:W2765276377](https://www.wikidata.org/wiki/openalex:W2765276377)  
**Source**: https://4ort.xyz/entity/marketing-and-social-networks-a-criterion-for-detecting-opinion-leaders