# Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

> Research article (Management Review Quarterly, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4388672393](https://www.wikidata.org/wiki/openalex:W4388672393)  
**Source**: https://4ort.xyz/entity/marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re