# Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value

> Research article (Journal of Business Research, 2019) · cited 305× · AI/ML

**Wikidata**: [openalex:W2991016780](https://www.wikidata.org/wiki/openalex:W2991016780)  
**Source**: https://4ort.xyz/entity/marketing-a-new-generation-of-bio-plastics-products-for-a-circular-economy-the-role-of-green-self-identity-self-congruit