# Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

> Research article (Journal of Marketing Research, 2021) · cited 22× · AI/ML

**Wikidata**: [openalex:W3126588028](https://www.wikidata.org/wiki/openalex:W3126588028)  
**Source**: https://4ort.xyz/entity/marketers-project-their-personal-preferences-onto-consumers-overcoming-the-threat-of-egocentric-decision-making