# Market Share as a Measure of Performance: Conceptual Issues and Financial Accountability for Marketing Activities within a Firm

> Research article (Journal of Research in Marketing; Vol 7, No 3: Journal of Research in Marketing; 587-592, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2755295821](https://www.wikidata.org/wiki/openalex:W2755295821)  
**Source**: https://4ort.xyz/entity/market-share-as-a-measure-of-performance-conceptual-issues-and-financial-accountability-for-marketing-activities-within-