# Market Segmentation and Segment Strategy

> Research article (Pure (Coventry University), 2016) · cited 19× · AI/ML

**Wikidata**: [openalex:W2924778183](https://www.wikidata.org/wiki/openalex:W2924778183)  
**Source**: https://4ort.xyz/entity/market-segmentation-and-segment-strategy