# Market Segmentation Analysis and Visualization using K-Mode Clustering Algorithm for E-Commerce Business

> Research article (Journal of Computing and Information Technology, 2018) · cited 56× · AI/ML

**Wikidata**: [openalex:W2883759680](https://www.wikidata.org/wiki/openalex:W2883759680)  
**Source**: https://4ort.xyz/entity/market-segmentation-analysis-and-visualization-using-k-mode-clustering-algorithm-for-e-commerce-business