# Market research and knowledge using Generative AI: the power of Large Language Models

> Research article (Journal of Innovation & Knowledge, 2025) · cited 10× · AI/ML

**Wikidata**: [openalex:W4413923456](https://www.wikidata.org/wiki/openalex:W4413923456)  
**Source**: https://4ort.xyz/entity/market-research-and-knowledge-using-generative-ai-the-power-of-large-language-models