# Market mash ups: The process of combinatorial market innovation

> Research article (Journal of Business Research, 2020) · cited 60× · AI/ML

**Wikidata**: [openalex:W3105352853](https://www.wikidata.org/wiki/openalex:W3105352853)  
**Source**: https://4ort.xyz/entity/market-mash-ups-the-process-of-combinatorial-market-innovation