# Mark of the Unicorn

> music software and hardware company

**Wikidata**: [Q6770529](https://www.wikidata.org/wiki/Q6770529)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Mark_of_the_Unicorn)  
**Source**: https://4ort.xyz/entity/mark-of-the-unicorn

## Summary
Mark of the Unicorn (MOTU) is a music software and hardware company founded in 1981 and headquartered in Cambridge, United States. The company develops digital audio workstation software including Digital Performer and AudioDesk, and is known for its contributions to the music technology industry.

## Key Facts
- Founded in 1981 in Cambridge, United States
- Industry classification: software industry
- Instance of: software company and business
- Headquarters location: Cambridge
- Official website: http://www.motu.com/
- Twitter handle: @motutech (active since March 5, 2009)
- YouTube channel ID: UC8hyTW7MjLR6_G4nz2jZaAg
- Products: Digital Performer, AudioDesk
- PCI vendor ID: 137a
- PNP vendor ID: MTU
- Aliases: MOTU

### Q: What is Mark of the Unicorn?
A: Mark of the Unicorn (MOTU) is a music software and hardware company founded in 1981 that develops digital audio workstation software and audio hardware products for music production.

### Q: Where is Mark of the Unicorn headquartered?
A: Mark of the Unicorn is headquartered in Cambridge, United States.

### Q: What products does Mark of the Unicorn make?
A: Mark of the Unicorn produces music software products including Digital Performer and AudioDesk, along with various audio hardware products.

### Q: When was Mark of the Unicorn founded?
A: Mark of the Unicorn was founded in 1981.

### Q: What is MOTU's industry classification?
A: Mark of the Unicorn is classified in the software industry as a software company.

## Why It Matters
Mark of the Unicorn has been a significant player in the music technology industry for over four decades, pioneering digital audio workstation software that has become essential for professional music production. The company's flagship product, Digital Performer, has been influential in shaping how musicians and producers create and record music in the digital age. As one of the early innovators in computer-based music production, MOTU helped establish standards and workflows that are now industry norms. Their contributions have enabled musicians to achieve professional-quality recordings from home studios and small production facilities, democratizing music production and expanding creative possibilities for artists worldwide.

## Notable For
- Developing Digital Performer, a pioneering digital audio workstation software
- Being one of the first companies to create comprehensive music production software for personal computers
- Maintaining a strong presence in the professional audio industry since 1981
- Creating AudioDesk, a cross-platform DAW for Windows and macOS
- Establishing industry standards for audio hardware integration and MIDI control

## Body
### Company History and Background
Mark of the Unicorn was founded in 1981 in Cambridge, Massachusetts, establishing itself as an early innovator in music technology. The company has maintained its headquarters in Cambridge throughout its history, becoming a fixture in the local technology and music communities.

### Product Development
MOTU's primary software products include Digital Performer, a comprehensive digital audio workstation, and AudioDesk, a cross-platform DAW solution. These products have been instrumental in professional music production, offering features for recording, editing, mixing, and mastering audio.

### Industry Position
As a software company in the music technology sector, MOTU has established itself as a key player in the industry. The company's products are used by professional musicians, recording studios, and audio engineers worldwide, contributing to the evolution of digital music production.

### Technical Specifications
The company operates under the PCI vendor ID 137a and PNP vendor ID MTU, indicating its involvement in hardware development alongside software products. This dual focus on both software and hardware has allowed MOTU to create integrated solutions for music production.

### Online Presence
MOTU maintains an active online presence through multiple platforms including Twitter (@motutech), YouTube (channel ID: UC8hyTW7MjLR6_G4nz2jZaAg), Facebook, and Vimeo. The company's website at http://www.motu.com/ serves as the primary hub for product information and customer support.

## References

1. YouTube API