# Mapping value in business markets: An integrative framework

> Research article (Industrial Marketing Management, 2019) · cited 97× · AI/ML

**Wikidata**: [openalex:W2925209126](https://www.wikidata.org/wiki/openalex:W2925209126)  
**Source**: https://4ort.xyz/entity/mapping-value-in-business-markets-an-integrative-framework