# Mapping the influence of influencer marketing: a bibliometric analysis

> Research article (Marketing Intelligence & Planning, 2021) · cited 105× · AI/ML

**Wikidata**: [openalex:W3187749275](https://www.wikidata.org/wiki/openalex:W3187749275)  
**Source**: https://4ort.xyz/entity/mapping-the-influence-of-influencer-marketing-a-bibliometric-analysis