# Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

> Research article (SSRN Electronic Journal, 2015) · cited 22× · AI/ML

**Wikidata**: [openalex:W2241558583](https://www.wikidata.org/wiki/openalex:W2241558583)  
**Source**: https://4ort.xyz/entity/mapping-the-customer-journey-lessons-learned-from-graph-based-online-attribution-modeling