# Manufacturer's retailer dependence: A private branding perspective

> Research article (Industrial Marketing Management, 2015) · cited 23× · AI/ML

**Wikidata**: [openalex:W297368520](https://www.wikidata.org/wiki/openalex:W297368520)  
**Source**: https://4ort.xyz/entity/manufacturer-s-retailer-dependence-a-private-branding-perspective