# Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming

> Research article (Journal of Business Research, 2020) · cited 21× · AI/ML

**Wikidata**: [openalex:W3000219580](https://www.wikidata.org/wiki/openalex:W3000219580)  
**Source**: https://4ort.xyz/entity/manufacturer-adoption-of-a-unilateral-pricing-policy-in-a-multi-channel-setting-to-combat-customer-showrooming