# Managing the emerging role of generative AI in next-generation business

> Research article (Strategy and Leadership, 2023) · cited 35× · AI/ML

**Wikidata**: [openalex:W4386257242](https://www.wikidata.org/wiki/openalex:W4386257242)  
**Source**: https://4ort.xyz/entity/managing-the-emerging-role-of-generative-ai-in-next-generation-business